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	<title>Andrew Boal</title>
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	<link>http://andrewboal.com</link>
	<description>Interactive Advertising Creative Director</description>
	<lastBuildDate>Thu, 17 Jun 2010 20:28:17 +0000</lastBuildDate>
	
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		<title>website redesign</title>
		<link>http://andrewboal.com/2010/06/website-redesign/</link>
		<comments>http://andrewboal.com/2010/06/website-redesign/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 15:06:22 +0000</pubDate>
		<dc:creator>Andrew Boal</dc:creator>
				<category><![CDATA[Work]]></category>

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		<description><![CDATA[Armstrong World Industries has just completed a complete overhaul of their website.
The site has not been launched publicly yet, please contact me for more details
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>we can</title>
		<link>http://andrewboal.com/2010/05/we-can/</link>
		<comments>http://andrewboal.com/2010/05/we-can/#comments</comments>
		<pubDate>Sun, 16 May 2010 15:53:17 +0000</pubDate>
		<dc:creator>Andrew Boal</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://andrew.boal.com.au/?p=816</guid>
		<description><![CDATA[Can we handle the re-branding of a 200+ page web prescence for global IT software company in under 3 months? We can. Our challenge was to give a fresh new look, feel, tone and strcuture to a large information heavy website showcasing extremely technical software products. By using bold, metaphorical imagery, and positive, action-orientated copy, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>.com Global website</title>
		<link>http://andrewboal.com/2010/04/olay-com-global-website/</link>
		<comments>http://andrewboal.com/2010/04/olay-com-global-website/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 01:09:00 +0000</pubDate>
		<dc:creator>Andrew Boal</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://andrew.boal.com.au/?p=374</guid>
		<description><![CDATA[I&#8217;m currently in the final stages of a whole new global site for Olay. It is an amazing and beautiful site, and after a lot of hard work, it is almost ready to be rolled out. Stay tuned for more details.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>outdoor fresh</title>
		<link>http://andrewboal.com/2010/04/outdoor-fresh/</link>
		<comments>http://andrewboal.com/2010/04/outdoor-fresh/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 16:37:20 +0000</pubDate>
		<dc:creator>Andrew Boal</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[online ads]]></category>

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		<description><![CDATA[There’s something about the clean, crisp scent of the outdoors. It’s this essence that has been captured by Bounce Outdoor Fresh. Breathe in deep. This is the kind of scent you want to surround yourself with, wherever you go. It’s fresh. So fresh that it can’t even be compared to the next leading brand of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Please excuse the mess</title>
		<link>http://andrewboal.com/2010/04/please-excuse-the-mess/</link>
		<comments>http://andrewboal.com/2010/04/please-excuse-the-mess/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 23:21:44 +0000</pubDate>
		<dc:creator>Andrew Boal</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Temporary]]></category>

		<guid isPermaLink="false">http://andrew.boal.com.au/?p=230</guid>
		<description><![CDATA[This site is currently being uploaded and edited. Please excuse the pitiful copywriting and incomplete graphics. I'm doing quite a bit of live testing]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The 1,000 Load Challenge.</title>
		<link>http://andrewboal.com/2010/04/loads-of-hope/</link>
		<comments>http://andrewboal.com/2010/04/loads-of-hope/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 14:29:27 +0000</pubDate>
		<dc:creator>Andrew Boal</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[microsites]]></category>
		<category><![CDATA[online ads]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://andrewboal.com/?p=831</guid>
		<description><![CDATA[In order to raise money to fund the Tide Loads of Hope community charity effort we were set the goal of increasing sales of the main funding vehicles &#8211; Vintage Tide T Shirts and specially marked bottles of Tide laundry detergent.
Nothing inspires giving like rallying around a goal. So we decided to set one, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>ProX Launch</title>
		<link>http://andrewboal.com/2009/07/olay-professional-prox/</link>
		<comments>http://andrewboal.com/2009/07/olay-professional-prox/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 19:58:06 +0000</pubDate>
		<dc:creator>Andrew Boal</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[microsites]]></category>
		<category><![CDATA[online ads]]></category>
		<category><![CDATA[Banner ad]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Digitas]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Olay]]></category>
		<category><![CDATA[Site]]></category>

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		<description><![CDATA[In late 2008, P&#38;G was getting ready to launch an exciting new line of products called Pro-X, while at the same time, an entirely new brand — Olay Professional. It was scientifically advanced. Clinically proven. And expensive. Almost twice the price of the average Olay product.Digitas was asked to Prelaunch Olay Professional and Pro-X to generate [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Gillette is Adobe Showcase Site of the Day</title>
		<link>http://andrewboal.com/2008/09/gillette-is-adobe-site-of-the-day/</link>
		<comments>http://andrewboal.com/2008/09/gillette-is-adobe-site-of-the-day/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 21:06:12 +0000</pubDate>
		<dc:creator>Andrew Boal</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Recognition]]></category>

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		<description><![CDATA[The Gillette global platform was selected as the Adobe Customer Showcase, Site of the Day.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Gillette Shaving is Spot of the Day</title>
		<link>http://andrewboal.com/2008/09/gillette-shaving-featured-on-creativity-online/</link>
		<comments>http://andrewboal.com/2008/09/gillette-shaving-featured-on-creativity-online/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 02:35:43 +0000</pubDate>
		<dc:creator>Andrew Boal</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Recognition]]></category>

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		<description><![CDATA[The Gillette Fusion website and the How to Shave videos were featured as Creativity magazine's Interactive Spot of the Day.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>shaving science</title>
		<link>http://andrewboal.com/2008/06/science-of-shaving/</link>
		<comments>http://andrewboal.com/2008/06/science-of-shaving/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 16:41:54 +0000</pubDate>
		<dc:creator>Andrew Boal</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://andrew.boal.com.au/?p=721</guid>
		<description><![CDATA[Gillette&#8217;s most important customers are 18-25 year old guys. Brand loyalty among men is extremely high, with the majority of guys using the same brand of shaver that they started with for most of their lives. So to reach those guys and tell them about the amazing products that Gillette produces, Digitas helped them create [...]]]></description>
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		<slash:comments>1</slash:comments>
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