Tide The 1,000 Load Challenge.

In order to raise money to fund the Tide Loads of Hope community charity effort we were set the goal of increasing sales of the main funding vehicles – Vintage Tide T Shirts and specially marked bottles of Tide laundry detergent.

Nothing inspires giving like rallying around a goal. So we decided to set one, and measure our success the same way the Loads of Hope truck would: in loads! Through an active social media campaign, we challenged America: can we purchase 1,000 loads of vintage tees in 100 days?

Using group fundraising we gave people an ongoing goal to strive towards, so they were more involved in Vintage tees than ever. Powerful and playful progress widgets helped keep people interested and excited in the campaign.