Sensis 1234 The answers you seek
Sensis (Information division of Australian telecommunications giant Telstra) Asked us to increase consumer awareness of the Sensis 1234 premium telephone information service.
Our solution was to create a character (affectionately known as The Sock) to be the face of the 1234 service. A fully integrated campaign was developed to build on the personality of the character and reinforce the product offering.
Campaign components included:
- Microsite
- MySpace page
- Mobile phone downloads
- SMS marketing
- Outdoor
- TV
Sensis 1234 The answers you seek
Sensis (Information division of Australian telecommunications giant Telstra) Asked us to increase consumer awareness of the Sensis 1234 premium telephone information service.
Our solution was to create a character (affectionately known as The Sock) to be the face of the 1234 service. A fully integrated campaign was developed to build on the personality of the character and reinforce the product offering.
Campaign components included: