ddb Democratic Republic of DDB
The brief was to advertise the Melbourne division of the DDB group and illustrate the integration model between the individual business units of DDB Melbourne. Our solution was to create a fictional island nation representing the DDB group, with individual business units represented by member states. A website was created letting users explore the Republic of DDB.
Campaign components included
ddb Democratic Republic of DDB
The brief was to advertise the Melbourne division of the DDB group and illustrate the integration model between the individual business units of DDB Melbourne. Our solution was to create a fictional island nation representing the DDB group, with individual business units represented by member states. A website was created letting users explore the Republic of DDB.
Campaign components included