tribal ddb You were robbed
As a major sponsor of the Melbourne Advertising and Design Club, Tribal DDB was entitled to a full page advert in the award annual. Nothing brings out the bitterness in creatives like an award show. So thinking outside the box Tribal created a website (complete with downloadable award ‘replica’) allowing those that felt cheated to create their own award photo and send it to their family and friends. The website was advertised via an unbranded print ad in the MADC award annual, and through an intense gorilla campaign of attaching stickers listing the campaign URL of www.youwererobbed.com on to any non-moving (well, mostly) space at the awards night.
Campaign components
tribal ddb You were robbed
Campaign components