Ambulance Victoria Somewhere there is an accident
…with your name on it
To educate the 25-35 year old market on the benefits of obtaining ambulance membership, an online game, based on snakes and ladders, was created, illustrating the pitfalls of everyday life. Whilst playing the game the user is educated to the fact that unexpected accidents do happen, and the cost of ambulance treatment can be quite high without memebership.
Campaign components included
Ambulance Victoria Somewhere there is an accident
…with your name on it
To educate the 25-35 year old market on the benefits of obtaining ambulance membership, an online game, based on snakes and ladders, was created, illustrating the pitfalls of everyday life. Whilst playing the game the user is educated to the fact that unexpected accidents do happen, and the cost of ambulance treatment can be quite high without memebership.
Game Microsite
Campaign components included