Australian Unity Bruce McNamara
Australian Unity asked DDB Melbourne to advertise the benfits of health care to the young singles market. So we invented Bruce McNamara. This grumpy old man illustrates the benefits of the various health care packages under the mantra “Young people have it way too easy these days“. To support a TV and Radio campaign a microsite was invented showing old Bruce’s kitchen table whilst reviewing the various documentation explaining the campaign.
Campaign components
- TV
- Radio
- Microsite
- Banner ads
Australian Unity Bruce McNamara
Australian Unity asked DDB Melbourne to advertise the benfits of health care to the young singles market. So we invented Bruce McNamara. This grumpy old man illustrates the benefits of the various health care packages under the mantra “Young people have it way too easy these days“. To support a TV and Radio campaign a microsite was invented showing old Bruce’s kitchen table whilst reviewing the various documentation explaining the campaign.
Campaign components